Mission Statement for Royal Atlantic E-Commerce

Consultants at Royal Atlantic E-Commerce

Royal Atlantic E-Commerce, LLC is a USA based Digital Marketing Consulting firm, specializing in Internet Marketing Campaign design, promotion, and service.

Services include professional campaigns utilizing: Autoresponder programs, advanced SEO strategies, Social Media networking and outreach, and designed combinations thereof to increase and enhance online presence with a targeted market exposure.

History

Royal Atlantic E-Commerce, LLC, was founded in March, 2000 under the name Royal Atlantic Financial, LLC, to invest interests in internet-based companies such as S4F, Inc., a leading provider in internet content filtering. As the business model changed to one of e-commerce and internet marketing, the internet marketing firm was officially formed in August, 2008, when the original founders, Alan and Denice Anderson, created Royal Atlantic E-Commerce, LLC.

Team Leaders at Royal Atlantic E-Commerce, LLC

Alan Anderson
President / Director of Operations
Royal Atlantic E-Commerce

Alan Anderson is one of the key forces behind the impressive company foundation, formed and designed to take its place as an industry leader, providing Internet Marketing Services Worldwide. Anderson, president of Royal Atlantic E-Commerce leads a team of Internet Marketing experts, which initiates analysis, discovery, research, design and development of Digital Marketing Programs for businesses and individuals eager to find a dominant presence in the World Wide Web.

According to Anderson, Royal Atlantic‘s interactive philosophy is unique among traditional corporate marketing venues in that Royal Atlantic is"providing the translation link to join the offline entrepreneur to the online marketplace."

Anderson‘s education and career experience in the United States Navy made him a natural choice to coordinate and lead Royal Atlantic E-Commerce into the world of Digital and Search Marketing Consulting. Prior to founding and joining Royal Atlantic, he was assigned to the Staff of the Navy Region Southeast Commander as the Region Air Operations Specialist, coordinating advanced programs analysis of O-8 level Special Projects, review and planning of advanced technology links for airfield / airspace coordination, and Emergency Operations software analysis of enabled digital links for emergency responders.

Anderson holds a Bachelor of Science Degree in Business Administration from the University of Denver, and a Masters Degree in Business Administration from the University of North Florida.

John Sweeney
Director of Technology and Optimization Planning
Royal Atlantic E-Commerce

John Sweeney, a technology consultant‘ s consultant, brings over 15 years of experience to Royal Atlantic E-Commerce. A technology expert with Microsoft and Capital One, Sweeney provides expertise in Automation Architecture and Monitoring for large-scale, multi-tier web applications in the Fortune 200 environment. While at Microsoft, Sweeney engineered the virtual server web hosting farm for Microsoft‘s bCentral Small Business Online, hosting over 50,000 websites. Recently at Capital One, he personally engineered the centralized monitoring technologies for real-time executive dashboards and operational consoles, allowing operators to take action on events from any location, thus reducing and in most cases eliminating "down-time".

Sweeney‘s Degree in Computer Science was his "right-of-passage" into the world of programming languages, where he is currently proficient in over 20 programming languages including, High Availability (HA) and several emerging presentation technologies such as: flash, mobile, and kiosk. He holds certifications from Microsoft (Microsoft Certified Systems Engineer + Internet, MCSE+I), HP, CISCO, and is an A+ technician. An expert in disaster recovery and business-to-business (B2B) web applications, Sweeney has provided network architecture, design, and support under basic applications (under 50 users), and under large-scale, technology optimized applications (server virtualization / distributed multi-site presence). He has also designed multiple successful web applications for inventory management, direct sales, advertising, automated search engine integration, integration with online auction systems, and financial reporting.

Sweeney‘ s expertise in managing data collection systems that ensure optimal resource usage (capacity planning); service / service availability and real-time web traffic analysis for traffic shaping (performance / availability); as well as presentation quality (deep dive to front end, middleware, back-end code execution), combined with 15 years consulting experience in the industry, grant him the Royal Atlantic E-Commerce seal of approval as Director of Technology and Optimization Planning.

Denice Anderson
Director Internet Campaign Strategies
Royal Atlantic E-Commerce

Denice Anderson heads the Search Engine Marketing Group, the operating group responsible for the Autoweber service, the Search Engine Optimization (SEO) service, the Social Media service, and a Hybrid service combining expert marketing promotions of both SEO and Media. Being the main point of contact for SEO, Denice is the Account Manager for all SEO and Social Media clients. She manages all client relationships with a proactive approach.

Denice‘s talents and past exeriences qualify her to be the main Point of Contact (POC) for the following implementations:

• ♦ The creation of successful SEO strategies and deliverables which range from detailed code changes to extensive consulting documents.


• ♦ The preparation and analysis of monthly reports that detail client‘s rankings and organic traffic.


• ♦ The writing, editing, and distribution of white papers on subjects that cover a broad range of online marketing topics. Other copywriting contributions and tasks include the writing and updating of the company blog, articles, website, email newsletters, and Web 2.0 properties.


• ♦ The management of the company Marketing Division to include the creation and implementation of all forms of online marketing from SEO to Media to Email.
  


• ♦ The analysis of search engine trends and search engines‘ algorithm updates. This is part of the activities of researching and testing new methods for company and client on-site and off-site optimization.


• ♦ As SEO Project Manager to include the performance of keyword research, client competition analysis, project plan strategy creation, and project plan execution. Client websites involved range from large dynamic ecommerce websites to small static HTML websites. Also involved are the customization of CMS systems and further on-page optimization.


• ♦ The identification of resources needed and the assignment of responsibilities of each phase in any projects. This is to include that deadlines, ensured goals, and budgets are met while at the same time managing all aspects of client relationships and communications.


• ♦ The compilation and delivery of monthly reports that show progress and overall campaign success to management and clients.


• ♦ The structuring of a wide range of linking programs for company and client websites with a completely white-hat approach.


• ♦ Being instrumental in the development of sponsored search management services for clients and the company.


• ♦ The management of, ability to plan, implement, and track online social media campaigns.

Anderson, now retired from the United States Navy Nurse Corps and from civilian anesthesia practice, has studied and worked extensively in the area of digital marketing and SEO optimization strategies to become an industry expert on marketing with the internet. A StomperNet member and digital marketing innovator, she has pioneered niche market strategies and published several books on the subject. An accomplished copywriter, author, and SEO expert, Anderson provides leadership and technical insight into the digital marketplace, helping set a new standard for web optimization.

Anderson holds a Bachelor of Science Degree in Nursing from McNeese State University and a Master of Science Degree in Nurse Anesthesia from Virginia Commonwealth University, Medical College of Virginia.