Royal Atlantic E-Commerce Program Monthly Cost
LEAD CAPTURE PAGE -- This can either be a "lightbox" lead capture form, or a color-coordinated opt-in form integrated into the website page. If the Customer is purchasing a new website, the lead capture opt-in form is automatically integrated into the Home page of the new website.
CUSTOM DOMAIN -- This is a keyword researched domain name, custom created for the Customer's business and optimized for current search engine traffic patterns.
HOSTING -- 1 year free hosting offered to the Customer for a new website.
SEARCH ENGINE ADVERTISING -- Professionally written articles and press releases to promote the Customers business, submitted to engines for distribution across the internet.
NEWSLETTERS -- Monthly newsletters sent on the first day of the month. They are HTML, graphical presentations of the Customer's business.
ONE-COUPON SPECIAL PER MONTH -- The Customer can have a "special" or "coupon" created and sent to their database at a rate of one per month.
CUSTOM E-MAILS PROMOTING TO LIST -- Professionally written e-mails representing the content the Customer wishes to express about their business, as well as additional offers.
SUBSCRIBER MONITORING AND REPORTING -- The activity of tracking and reporting the measurement of email campaign results and performance with advanced tracking tools and easy to read reports.
SUBSCRIBER METHOD TRACKING -- Track the method that subscribers used to subscribe, from Customer main website, blog, third party content sites, etc. Also track if a subscriber emailed the autoresponder address or filled out a web form or was manually imported.
SUBSCRIBER AD CATEGORIES ANALYSIS -- Track and manage unlimited categories and grouping of subscribers according to different ad campaigns that Customer has.
SUBSCRIBER DEMOGRAPHICS ANALYSIS -- Track and manage Customer subscriber base by country, state, city, and area code.
DESIGNATED MARKET AREA (DMA) ANALYSIS -- Track and manage Customer subscriber base by Customer's own custom designated market area of subscribers.
VIDEO OPTIONS -- Simple text, music, and a background video message, or a text and narration with a background video message.
THOROUGH SITE SEO EVALUATION -- We will conduct a thorough evaluation and diagnosis of your website's current effectiveness for ranking in the search engines. You will receive a report of current rankings and a diagnosis report of your site's on-page and off-page elements.
ON PAGE OPTIMIZATION OF CORE SITE PAGES -- We will optimize each of your existing site pages to rank for your top chosen keywords (based on our keyword research and recommendations). We will optimize the title tag, keyword and description meta tags, and your image tags. We will also use our software to analyze your code-to-text ratio for each page and recommend ways to reduce code or increase text to improve this ratio (which the search engines use to determine your ranking).
COMPARATIVE ANALYSIS OF INDUSTRY LEADERS’ MARKETING -- We will provide a complete and detailed analysis of at least three of your industry's top leaders (or your competitors of choice). Each analysis will include demographic breakdowns on their audience, including: income, gender, and racial background; organic search rankings they currently possess, information on their digital ad spending, and more.
KEYWORD RESEARCH -- Our extensive research on your industry and preferred themes will provide you detailed reports on the best keywords to target to attain not only the most top 10 rankings across the search engines, but more importantly the most targeted traffic that will convert into leads or sales. Keywords researched will include your recommended keywords, industry leaders' targeted keywords, and keywords we deem profitable for your industry.
OFF-SITE TARGETED LINK BUILDING -- We will concentrate on developing in-bound links to your website. Rather than go for meaningless volume (thousands of links from non-related sites that do not help your site's ranking and could possibly damage it), we develop links with the following attributes:
ADD KEYWORD TARGETED PAGES TO SITE -- Each keyword-targeted page we add to your website will be designed to rank well in the search engines and will serve as a landing page for visitors who reach your site through your search engine rankings. Each page will include:
OFF-SITE BLOG BUILD/MANAGEMENT -- We will build a Wordpress blog that exists on a domain separate from your main website. This will allow the blog to feed traffic and links into your main site. Your blog will have a customized design, keyword-targeted categories and post tags, RSS feeds, and social media buttons to encourage interaction and bookmarking.
KEYWORD OPTIMIZED BLOG POSTING + SYNDICATION -- Each month we will drip blog posts that are keyword targeted and optimized for high ranking in the search engines while being well-written for your visitors to encourage interaction and improve brand recognition. We will also syndicate your content across RSS and social news networks.
TAGGING, SOCIAL BOOKMARKING, IMAGES FOR BLOG POSTS -- We will tag each blog post for your targeted keyword(s), encourage social bookmarking of each post, and optimize images and other media on your blog with targeted keywords.
COPYWRITING OF CORE SITE PAGES -- Core website content are those pages that are about the product or service being offered by the website owner. It would include such pages as the homepage (index.html), an about page, terms of service, FAQ, contact information, etc. Additionally, many websites also include various articles on the subject their website is about. This secondary content is presented to gain favor with Google and the other search engines as well as build their credibility as a professional in that field.
WEB ANALYTICS REPORTING & CAMPAIGN REVIEW -- Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. There are two categories of web analytics; off-site and on-site web analytics. Off-site web analytics refers to web measurement and analysis irrespective of whether Customer owns or maintains a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. On-site web analytics measure a visitor's journey once on Customer's website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of Customer’s website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. You will receive comprehensive reports that will provide a dashboard-view of your site's rankings across various channels, and inbound links.
ON-SITE SOCIAL OPTIMIZATION -- We craft your website into a social buzz machine that converts incoming traffic into social promoters. We create RSS feeds for your content and add RSS subscription widgets to your core pages, as well as social media buttons for all of your pages.
PROMOTION OF EXISTING VIDEO TO TOP VIDEO NETWORKS -- We will promote your videos (must be under 10 minutes per video network requirements) to each of the top social video networks, such as YouTube, Revver, Google Video, and Yahoo! Video.
EDITING OF EXISTING VIDEO FOR PROMOTION -- Do you have existing video content, or would like to develop video interviews, testimonials, commercials, or other social video content? No need to hire expensive traditional video editors or toy with editing software yourself. Our experienced video editors will craft your video into effective content designed to perform well in social video networks such as YouTube. We will add your branding to the video (such as your website address or tagline) as well.
CUSTOM VIDEO PRODUCTION -- Perhaps you want to capitalize on the incredible effectiveness of video promotion but you don't have video content to distribute? Not a problem! Rather than pay for expensive live video production, our experienced social video producers will craft viral videos using animated photo slideshows, Powerpoint presentations, live browser capture, and more. Complete with necessary music and voice-overs! You can even opt in to have custom music composed for your video!
RESEARCH AND DETERMINE INFLUENTIAL BLOGGERS -- The blogosphere is the original, and still most powerful, segment of the social media landscape. We research your industry and keywords to determine the top most influential bloggers your audience (and the search engines) pay attention to.
TOP BLOGGER OUTREACH & CONTENT PLACEMENT -- Once influential bloggers are identified, we will reach out to them to facilitate a strategic partnership or to place your content on their blog (with links back to your website).
SHARE OF VOICE TRACKING & ANALYSIS -- Until recently it was impossible to track the effectiveness of social media promotion to infiltrate the noise with your company's message. However our proprietary software can track what we call "Share of Voice" across identified competitors or industry leaders. This way, you can easily see who your audience is talking about "or seeing being talked about" and who owns what share of the "conversation pie."
TRACK TOPIC TRENDS BY KEYWORD & BRAND -- Our software will track topic trends based on keywords and brand names we identify. We can tie these to a specific marketing campaign or the launch of a new brand to determine social response.
CRISIS AWARENESS & MANAGEMENT -- Identify potentially harmful conversations and competitive trends/brands before they adversely affect your business. By identifying potential hazards before impact, we can usually circumvent them or, at the least, minimize their impact. When appropriate we can also launch a counter-campaign.
TRACK BUZZ SPIKES & DETERMINE CAUSE/EFFECT -- Identify current trends to capitalize on. More importantly, determine the cause and effect of a buzz spike for any keyword, brand, or competitor. Armed with the knowledge of cause and effect, we can more easily engineer desirable buzz spikes and conversation starters.
SENTIMENT SCORING -- Sentiment scoring allows us to create groups of positive and negative words associated with your brand and track them graphically. Each day, a sentiment score is provided based on the amount of negative "conversation" vs. positive "conversation."
MARKET TREND IDENTIFICATION & OPTIMIZATION -- Using our tag cloud interface, quickly identify competitors, emerging brands, or potential partners to further investigate. We have a Competition Widget that will allow you to track one or more competitors against your own brand across a timeline. You can also use our tag cloud interface to identify emerging market trends based on which keywords are more prominent. Use emerging buzz words in your creative, marketing campaigns, digital advertising, and more. We can also track the growth of a trend over time.
INFLUENCER TRACKING & REPORTING -- Aside from tracking your competitors, you want to keep track of powerful influencers in your market, particularly emerging influencers who are easier to reach and partner with. We will identify and track top influencers across several metrics and analyze the relationships among them. We will also apply a sentiment score to each influencer to determine whether they are "for" or "opposing" your company. This intelligence will powerfully inform the outreach campaign designed for each influencer. Additionally we can determine the ad properties available with each influencer and once priced, we can determine most profitable ad buys based on targeted influence with your market (rather than purely on "page views" or "visitor" count.
OPTIMIZATION OF SOCIAL BRANDING -- Contrary to popular perception, creating and managing a suite of social profiles is an art and a fine science. Social networking for professionals and companies can damage your image and relationship with your market if not approached and handled appropriately. We approach your social networking as it truly is: social branding. We ensure that your brand and message are cohesive and maintained across all social profiles and outreach.
DEVELOP & PLACE CONTENT ON 3RD PARTY SITES -- A particularly effective way to get targeted inbound links is by providing well-written content to third party sites. Your content links back to your website and because you're providing the content with appropriate links, you control the keyword content of the page as well as the format of the link pointing to your website. This way we ensure that the 3rd party page will rank well for your chosen keyword and that its link will count powerfully towards your website's own ranking for that term. Additionally, it is often easier to get a 3rd party website to publish your content with a link back to your site than to simply post a link to your site.
Back to Home Page of SEO Services at Royal Atlantic E-Commerce, LLC.
FAQ and Definitions of Service Programs for Clients of Royal Atlantic E-Commerce
AUTORESPONDER -- This is a Database Service for the Customer, fully compliant with all CAN-SPAM Laws, to store the contact information from all "opt-ins" to an online lead capture system.LEAD CAPTURE PAGE -- This can either be a "lightbox" lead capture form, or a color-coordinated opt-in form integrated into the website page. If the Customer is purchasing a new website, the lead capture opt-in form is automatically integrated into the Home page of the new website.
CUSTOM DOMAIN -- This is a keyword researched domain name, custom created for the Customer's business and optimized for current search engine traffic patterns.
HOSTING -- 1 year free hosting offered to the Customer for a new website.
SEARCH ENGINE ADVERTISING -- Professionally written articles and press releases to promote the Customers business, submitted to engines for distribution across the internet.
NEWSLETTERS -- Monthly newsletters sent on the first day of the month. They are HTML, graphical presentations of the Customer's business.
ONE-COUPON SPECIAL PER MONTH -- The Customer can have a "special" or "coupon" created and sent to their database at a rate of one per month.
CUSTOM E-MAILS PROMOTING TO LIST -- Professionally written e-mails representing the content the Customer wishes to express about their business, as well as additional offers.
SUBSCRIBER MONITORING AND REPORTING -- The activity of tracking and reporting the measurement of email campaign results and performance with advanced tracking tools and easy to read reports.
SUBSCRIBER METHOD TRACKING -- Track the method that subscribers used to subscribe, from Customer main website, blog, third party content sites, etc. Also track if a subscriber emailed the autoresponder address or filled out a web form or was manually imported.
SUBSCRIBER AD CATEGORIES ANALYSIS -- Track and manage unlimited categories and grouping of subscribers according to different ad campaigns that Customer has.
SUBSCRIBER DEMOGRAPHICS ANALYSIS -- Track and manage Customer subscriber base by country, state, city, and area code.
DESIGNATED MARKET AREA (DMA) ANALYSIS -- Track and manage Customer subscriber base by Customer's own custom designated market area of subscribers.
VIDEO OPTIONS -- Simple text, music, and a background video message, or a text and narration with a background video message.
THOROUGH SITE SEO EVALUATION -- We will conduct a thorough evaluation and diagnosis of your website's current effectiveness for ranking in the search engines. You will receive a report of current rankings and a diagnosis report of your site's on-page and off-page elements.
ON PAGE OPTIMIZATION OF CORE SITE PAGES -- We will optimize each of your existing site pages to rank for your top chosen keywords (based on our keyword research and recommendations). We will optimize the title tag, keyword and description meta tags, and your image tags. We will also use our software to analyze your code-to-text ratio for each page and recommend ways to reduce code or increase text to improve this ratio (which the search engines use to determine your ranking).
COMPARATIVE ANALYSIS OF INDUSTRY LEADERS’ MARKETING -- We will provide a complete and detailed analysis of at least three of your industry's top leaders (or your competitors of choice). Each analysis will include demographic breakdowns on their audience, including: income, gender, and racial background; organic search rankings they currently possess, information on their digital ad spending, and more.
KEYWORD RESEARCH -- Our extensive research on your industry and preferred themes will provide you detailed reports on the best keywords to target to attain not only the most top 10 rankings across the search engines, but more importantly the most targeted traffic that will convert into leads or sales. Keywords researched will include your recommended keywords, industry leaders' targeted keywords, and keywords we deem profitable for your industry.
OFF-SITE TARGETED LINK BUILDING -- We will concentrate on developing in-bound links to your website. Rather than go for meaningless volume (thousands of links from non-related sites that do not help your site's ranking and could possibly damage it), we develop links with the following attributes:
- -- Keyword targeted for the page the link is linking to.
- -- Deep linking to all pages on your website, not just your home page.
- -- Links are from thematically related websites.
- -- Emphasis will be placed on targeting sites with high Page Rank and Authority according to Google.
ADD KEYWORD TARGETED PAGES TO SITE -- Each keyword-targeted page we add to your website will be designed to rank well in the search engines and will serve as a landing page for visitors who reach your site through your search engine rankings. Each page will include:
- -- Title tags, image tags, and meta tags optimized for one specific keyword (as well as a secondary keyword).
- -- Content optimized to rank for the page's targeted keyword.
- -- Content written to meet the information needs of a visitor who searches this particular keyword phrase.
- -- Content written to encourage the visitor to click deeper into your Website.
OFF-SITE BLOG BUILD/MANAGEMENT -- We will build a Wordpress blog that exists on a domain separate from your main website. This will allow the blog to feed traffic and links into your main site. Your blog will have a customized design, keyword-targeted categories and post tags, RSS feeds, and social media buttons to encourage interaction and bookmarking.
KEYWORD OPTIMIZED BLOG POSTING + SYNDICATION -- Each month we will drip blog posts that are keyword targeted and optimized for high ranking in the search engines while being well-written for your visitors to encourage interaction and improve brand recognition. We will also syndicate your content across RSS and social news networks.
TAGGING, SOCIAL BOOKMARKING, IMAGES FOR BLOG POSTS -- We will tag each blog post for your targeted keyword(s), encourage social bookmarking of each post, and optimize images and other media on your blog with targeted keywords.
COPYWRITING OF CORE SITE PAGES -- Core website content are those pages that are about the product or service being offered by the website owner. It would include such pages as the homepage (index.html), an about page, terms of service, FAQ, contact information, etc. Additionally, many websites also include various articles on the subject their website is about. This secondary content is presented to gain favor with Google and the other search engines as well as build their credibility as a professional in that field.
WEB ANALYTICS REPORTING & CAMPAIGN REVIEW -- Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. There are two categories of web analytics; off-site and on-site web analytics. Off-site web analytics refers to web measurement and analysis irrespective of whether Customer owns or maintains a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. On-site web analytics measure a visitor's journey once on Customer's website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of Customer’s website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. You will receive comprehensive reports that will provide a dashboard-view of your site's rankings across various channels, and inbound links.
ON-SITE SOCIAL OPTIMIZATION -- We craft your website into a social buzz machine that converts incoming traffic into social promoters. We create RSS feeds for your content and add RSS subscription widgets to your core pages, as well as social media buttons for all of your pages.
PROMOTION OF EXISTING VIDEO TO TOP VIDEO NETWORKS -- We will promote your videos (must be under 10 minutes per video network requirements) to each of the top social video networks, such as YouTube, Revver, Google Video, and Yahoo! Video.
EDITING OF EXISTING VIDEO FOR PROMOTION -- Do you have existing video content, or would like to develop video interviews, testimonials, commercials, or other social video content? No need to hire expensive traditional video editors or toy with editing software yourself. Our experienced video editors will craft your video into effective content designed to perform well in social video networks such as YouTube. We will add your branding to the video (such as your website address or tagline) as well.
CUSTOM VIDEO PRODUCTION -- Perhaps you want to capitalize on the incredible effectiveness of video promotion but you don't have video content to distribute? Not a problem! Rather than pay for expensive live video production, our experienced social video producers will craft viral videos using animated photo slideshows, Powerpoint presentations, live browser capture, and more. Complete with necessary music and voice-overs! You can even opt in to have custom music composed for your video!
RESEARCH AND DETERMINE INFLUENTIAL BLOGGERS -- The blogosphere is the original, and still most powerful, segment of the social media landscape. We research your industry and keywords to determine the top most influential bloggers your audience (and the search engines) pay attention to.
TOP BLOGGER OUTREACH & CONTENT PLACEMENT -- Once influential bloggers are identified, we will reach out to them to facilitate a strategic partnership or to place your content on their blog (with links back to your website).
SHARE OF VOICE TRACKING & ANALYSIS -- Until recently it was impossible to track the effectiveness of social media promotion to infiltrate the noise with your company's message. However our proprietary software can track what we call "Share of Voice" across identified competitors or industry leaders. This way, you can easily see who your audience is talking about "or seeing being talked about" and who owns what share of the "conversation pie."
TRACK TOPIC TRENDS BY KEYWORD & BRAND -- Our software will track topic trends based on keywords and brand names we identify. We can tie these to a specific marketing campaign or the launch of a new brand to determine social response.
CRISIS AWARENESS & MANAGEMENT -- Identify potentially harmful conversations and competitive trends/brands before they adversely affect your business. By identifying potential hazards before impact, we can usually circumvent them or, at the least, minimize their impact. When appropriate we can also launch a counter-campaign.
TRACK BUZZ SPIKES & DETERMINE CAUSE/EFFECT -- Identify current trends to capitalize on. More importantly, determine the cause and effect of a buzz spike for any keyword, brand, or competitor. Armed with the knowledge of cause and effect, we can more easily engineer desirable buzz spikes and conversation starters.
SENTIMENT SCORING -- Sentiment scoring allows us to create groups of positive and negative words associated with your brand and track them graphically. Each day, a sentiment score is provided based on the amount of negative "conversation" vs. positive "conversation."
MARKET TREND IDENTIFICATION & OPTIMIZATION -- Using our tag cloud interface, quickly identify competitors, emerging brands, or potential partners to further investigate. We have a Competition Widget that will allow you to track one or more competitors against your own brand across a timeline. You can also use our tag cloud interface to identify emerging market trends based on which keywords are more prominent. Use emerging buzz words in your creative, marketing campaigns, digital advertising, and more. We can also track the growth of a trend over time.
INFLUENCER TRACKING & REPORTING -- Aside from tracking your competitors, you want to keep track of powerful influencers in your market, particularly emerging influencers who are easier to reach and partner with. We will identify and track top influencers across several metrics and analyze the relationships among them. We will also apply a sentiment score to each influencer to determine whether they are "for" or "opposing" your company. This intelligence will powerfully inform the outreach campaign designed for each influencer. Additionally we can determine the ad properties available with each influencer and once priced, we can determine most profitable ad buys based on targeted influence with your market (rather than purely on "page views" or "visitor" count.
OPTIMIZATION OF SOCIAL BRANDING -- Contrary to popular perception, creating and managing a suite of social profiles is an art and a fine science. Social networking for professionals and companies can damage your image and relationship with your market if not approached and handled appropriately. We approach your social networking as it truly is: social branding. We ensure that your brand and message are cohesive and maintained across all social profiles and outreach.
DEVELOP & PLACE CONTENT ON 3RD PARTY SITES -- A particularly effective way to get targeted inbound links is by providing well-written content to third party sites. Your content links back to your website and because you're providing the content with appropriate links, you control the keyword content of the page as well as the format of the link pointing to your website. This way we ensure that the 3rd party page will rank well for your chosen keyword and that its link will count powerfully towards your website's own ranking for that term. Additionally, it is often easier to get a 3rd party website to publish your content with a link back to your site than to simply post a link to your site.
Back to Home Page of SEO Services at Royal Atlantic E-Commerce, LLC.
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